Sometimes the amount of data we have access to can become overwhelming. I open myself to as much incoming information sources as I possibly can and I often feel overwhelmed at the incoming sensory deluge. The ability to sort and filter all of this information quickly is important. Most people on the internet are still just searching the internet for websites, or worse browsing exclusively inside of closed networks or communities. Some of us are actually “subscribing” to data, allowing it to be sent to us instead of having to seek it out. As we use these new tools and technologies, we tell the computer a little more about what is important, and what we are looking for.