In 2011, John Legere sat across from Deutsche Telekom CEO René Obermann to discuss the role of leading the company’s struggling American branch of T-Mobile. Legere had just sold the previous company he led, Global Crossing Limited, for $3 billion to Level 3.
T-Mobile has mocked the other carriers for making ridiculous promises and hyping up 5G, or the next generation of wireless technology. So what does it do on Tuesday? Hype up 5G.
For years,Verizon (NYSE: VZ) has built its wireless business on the idea that it could charge more because of its superior network. For a long time, that was true and the company beat that message home with its “Can your hear me now?” ad campaign.
T-Mobile may not have the wireless coverage fidelity that bigger providers like AT&T and Verizon possess, but no one can argue that it isn’t trying to do everything in its power to stand out in other ways. Between April 3rd and April 10th, T-Mobile customers can sign up for a free year of MLB.
Baseball season begins in a few weeks, so why not use it as an opportunity to sell some mobile phone plans? You might not see the direct connection there, but T-Mobile does: they’re offering free subscriptions to the MLB’s all-team streaming service to their customers to promote baseball and th